Monday, 12 March 2012

Beinner: "Nothing is bigger than Halo"

Microsoft's Steve Beinner made some bullish comments today in an interview with industry mag MCV.
“Bringing Master Chief back is huge,” boasts Xbox director for global marketing Steve Beinner.   
“Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty. But if you look at platform exclusives, nothing is bigger than Halo.”
Halo 4 producer Kiki Wolfkill added: “Halo has missed Master Chief a little bit. And that’s not to take anything away from the games that were off the main line. But we’ve built so much equity in Chief and really such a strong icon in Chief, that I do think people missed a little bit not being able to see what he was doing next. He is such a strong focal point.”

As much as I love Halo, it does seem like Microsoft seem to forget that Nintendo exists when they chirp up with comments like this..

- Cowboy Out.


  1. As much as I love you Cowboy, Mario and Link, nothing is bigger than Halo! Go Steve and Kiki!!

  2. Lol, go play with your Wii